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The challenge: The Croatian Music Institute (Hrvatski glazbeni zavod), as the oldest music institution in Croatia, is in financial trouble that threatens its survival.

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The process: It is necessary to raise awareness of their problem with the general public and to encourage them for financial support for the survival of the institution.

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The solution: Develop a strategic and communication plan and design, record, and produce a video for a donation-based campaign, produce key campaign messages and descriptions for the web platform.