Croatian Music Institute

Sustainability through donation-based crowdfunding

Project description:

The challenge: The Croatian Music Institute (Hrvatski glazbeni zavod), as the oldest music institution in Croatia, is in financial trouble that threatens its survival.

The process: It is necessary to raise awareness of their problem with the general public and to encourage them for financial support for the survival of the institution.

The solution: Develop a strategic and communication plan and design, record, and produce a video for a donation-based campaign, produce key campaign messages and descriptions for the web platform.

Click For More