Guest lecture on University North

On Wednesday, December 20, 2023, we held an online lecture titled "Preparing Crowdfunding Campaigns" for about 90 students of the "Digital Marketing Strategies" course at the Department of Economics, University North (Koprivnica and Varaždin), at the invitation of Prof. Dr. Ante Rončević. We discussed the importance of carefully planned marketing preparation before launching campaigns, as well as other entrepreneurial ventures that will eventually seek various forms of financing. It was also an opportunity to present the publicly available results of the MORE Than Online Education project, a webinar on various topics in digital marketing and entrepreneurship for young people. Ana Raguž from Impact Hub Zagreb provided a broader context for launching entrepreneurial initiatives aimed at social change, by presenting an online guide on business digitalization for 'social impact entrepreneurs'.