War photography museum “Image of War” is the first ever crowdfunded museum in Croatia but it’s also a museum on a mission of influencing the present - a portion of revenue from all tickets sold is donated to refugees and war victims around the world. In order to evolve from an idea to actual launching of launching the museum, they were in need of further financing and a brand development plan to ensure a successful market penetration.
“Image of War” museum therefore hired the Brodoto team to run a crowdfunding campaign "War belongs in a Museum!" on Indiegogo platform and to write a project application for the call by Ministry of Culture, which provided funding for museum opening and launch of the first exhibition. Cooperation continued on developing an overallvisual identity and communication plan with the aim of raising visibility and recognizability of the museum various target groups and the media. Logo, book of graphic standards, design of promotional materials and visual solutions within the museum area, as well as the development and implementation of the media and communication strategy all contributed to the launching success of the museum.